Africa and the Middle East – the market for wooden handles

Young population, high levels of city planning and agricultural productivity: the emerging markets of the Southeast

People often ask us what is the furthest point in the world we reach with the sale of our Foppoli Bramin wooden handles.

The answer is not so obvious. As a matter of fact, from Valtellina our production of wooden handles has become known around the world. Certainly, a very important part of the market for us is located in the Middle East and North Africa, where we export wooden handles for tools designed especially for the construction industry.

Let’s see why.

A fast-growing area

The Middle East/North Africa means the region where the cultures and territories of Europe, Africa and Asia meet. Countries belonging to this area can be roughly divided into four subgroups:

  • North Africa (Egypt, Libya, Algeria, Tunisia, Morocco and the Maghreb in general)
  • Arabian Peninsula (Saudi Arabia, Yemen, Oman, United Arab Emirates…)
  • The fertile crescent countries (Syria, Lebanon, Israel…)
  • Turkey and Iran

These are countries characterised by a noteworthy population growth, especially in the Maghreb area – a young population corresponds to a great need for homes and, consequently, a growth in construction work.

In addition, a large part of the population is employed in agriculture – commercial or subsistence – although arable and cultivated land is a rather low percentage compared to the extension of other types of land (urban, desert) and especially in the extraction of raw materials.

Here are the most popular types of wooden handles:

Wooden handles for construction work: this production line includes wooden handles for hammers, blacksmith’s hammers, carpentry, shovels, pickaxes and wooden trowels.
Wooden handles are also part of this category for small carpentry, for DIY and for hobbyists.
Wooden handles for agriculture: part of this list are wooden handles for hoes, spades, pitchforks, pitchforks, rakes, oval hoes, small hoes and wooden handles for shovels of all kinds. This category also includes all wooden handles for tools intended for professional and home gardening.

As we said earlier, another small part of our handles is destined for the extraction sector for the construction of gas pipelines, drills, oil pipelines and so on.

Why choose Foppoli Bramin

Our strengths? Punctuality and timely delivery, as well as pre-sales advice and after-sales service and support.
Our customer service also speaks Italian, English and French. For this reason, we can work with the entire Middle East and North Africa area without the slightest problem.

Our clients and customers, also in the Middle East and North Africa, choose us thanks to:

  • Our ability to plan in the long term and the continuity of management: our experience, thanks to six generations of work, is something you can see and feel
  • Our ability to dialogue and work together in a kind and friendly manner
  • Our ability to propose customised solutions based on individual needs and the market

In addition, our products are sustainable and certified. Ask us for more information!

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